When it comes to upgrading business technology, one of the primary concerns we hear from clients is justifying the expense of replacing outdated gear. But what if you looked at the cost issue from the other side and considered the implications of NOT keeping your technology up-to-date. Let’s talk about what it costs to stay set in your “If it ain’t broke, don’t fix it” ways.
Old equipment experiences
more frequent outages.
Let’s take phones for example– Like anything else, phone equipment wears out and breaks down. If you experience an outage, you have to contact your provider and request a service call. They have to send a tech out to diagnose the problem before beginning the repair. This takes time. And if you don’t have a maintenance contract in place, it costs additional money. Down time for a phone system means no calls coming in. No calls coming in means potential customers can’t reach your office. If someone seeking a service can’t reach who they’ve called, they’re going to call someone else. If your business experiences a high volume of calls daily, consider the impact one hour of poor phone service could have on productivity. Not to mention that older equipment is actually more expensive to maintain. Parts are difficult to replace, and maintenance requirements often take more time than newer, simplified solutions. Can you afford the cost of losing valuable time and potential business?
Shabby meeting spaces with obsolete conferencing gear are unengaging and uninspiring, at best. Potentially important creative collaboration time winds up being boring, tiresome, and far less productive than it could be. Not being able to collaborate effectively reduces efficiency of meeting time. Wouldn’t it be better if you could connect with colleagues in other locations and integrate seamlessly? Sharing ideas in real time, making changes to documents, and really seeing your ideas in action! Simply and honestly put, plodding through flip charts is mundane, and disinterested employees don’t produce. And unproductive employees are costly.
Your image is also at stake with outdated technology. Consider these facts published in a study by Microsoft:
- More than 90% of consumers said they would consider taking their business elsewhere rather than work with a company that uses outdated technology.
- More than 80% of customers will leave a business’ website and abandon an online purchase if the site is outdated.
- 61% of consumers think a company is outdated if they are using an operating system that is more than 4 years old.
Business is competitive. And keeping up with the times is crucial to remaining relevant in any market. Consumers trust companies that invest in their own business.
Not only are many of your business competitors updating and upgrading, so are potential threats to businesses around the world. Hackers today are more skilled than ever and they have the tools to do some serious damage with your data. Keeping your information secure has never been more important. The same aforementioned Microsoft study reports that 49% of consumers never return to a business they heard has been hacked. And if that’s not enough reason to make sure you are using the latest in security solutions, what about recovering lost data? Say you had a major system crash and all of your customer contacts and information were trashed and you had no way to recover them. Having to start from scratch with no backup files would put a serious dent in productivity. Who can afford that kind of lost time and tarnished reputation?
So the bottom line is this. No business can afford down time and no business wants to lose the trust of its valued customers. If you want to maximize the talent within your company, you’ve got to invest in it.