What is Audio Visual, exactly?

Click here to download this blog post as a pdf.

What comes to your mind when you hear the term “Audio Visual”? Is it the old AV carts that would roll into the classroom with a television when you were in grade school? AV likely represents different aspects of technology for different people depending on the specific application.

Here at VIcom, we’re proud to be an AV integrator. We consider it an integral part of who we are and what we do and when you combine our AV abilities with our Unified Communications and IT, the real magic happens. Before we get into any Unified Communications information though, let’s have a quick overview of what we consider to be the primary components of Audio Visual here at VIcom.


Whether in a boardroom, a theater, a sanctuary, or a classroom, we’ve all become accustomed to a screen as the primary viewpoint as we obtain information. Through the years the technology has evolved and in many cases, the price point has become more and more obtainable for a wide variety of budgets. When we discuss video, we’re typically discussing

  • Video Projection
  • Flat Panel Displays
  • Interactive Flat Panel Displays
  • LED Video Walls
  • Video Cameras (Fixed or PTZ – Pan, Tilt, and Zoom)
  • & More


The visual component of a presentation is typically only as effective as the audio that accompanies it. Whether it’s audio output or audio going in, audio is a crucial component of any proper AV system.

When we discuss audio, we’re typically discussing

  • Audio Input Receiver
  • DSP (Digital Signal Processing)
  • Microphones
  • Speakers
  • & More

Room Control

When both the Audio and Video technology components of a space come together, they’re most effective when they work together via a system to control the room. In addition to ensuring that each aspect works as it’s designed, a room control system also provides a very simple and intuitive experience for the end-user (if it’s engineered correctly, of course). As an example, imagine yourself walking into a meeting space, approaching a touch-screen panel on your wall, and with a few quick touches, just as you would utilize a tablet or smartphone, your room comes to life turning on the appropriate screens, engaging the right microphones, bringing down the lights and even lowering shades for privacy during your presentation. Room control makes this possible.

Digital Signage

In its most simple form, digital signage is content displayed on a display via a signage player. In most cases, the player(s) receive content from the cloud. This enables an administrator to quickly and easily display information across a variety of digital signage players in multiple locations, even scheduling various content to display at the appropriate times. Now more than ever organizations are prioritizing the ability to distribute information quickly and efficiently and digital signage provides an affordable and scalable ability to do that.

Room Scheduling / Hot Desking

Throughout many busy workplaces, meeting spaces have always been in high demand and now as the average workplace has adjusted to schedules and behaviors of a hybrid employee, many workplaces are seeing desks in high demand as well. This is where both Room Scheduling and Hot Desking solutions can shine. These solutions provide the ability for your employees to schedule their meeting space, or their desk space for the day while providing your administrators with all the data they need to monitor occupancy and ensure that any safety protocol is being maintained appropriately.

Sound Masking

Did you know that adding sound into space can make space seem quieter? It may seem odd but it’s true. However, it has to be the right sound, and this is where sound masking comes in.

Sound masking is essentially background sound that has been engineered to match the frequencies of human speech to target the sound of ambient conversations in your workplace and make them less distracting. A well-engineered and installed sound masking system comes with multiple benefits. Primarily they are protecting speech privacy, reducing or removing distracting noise, and improving the acoustics of your space.

Wireless Presentation

Today’s meetings have a different look and feel than they used to in the past. Though attendees are likely a combination of both local and remote working employees, everyone still needs to participate including the ability to share content. Wireless presentation provides a solution that allows even the workers in the room to quickly and efficiently share content from their personal device to the rest of the participants wirelessly. In addition to the benefits of efficiency, wireless presentation also provides a touchless user experience which may be important to many attendees during these current times.

Video Conferencing

Video conferencing has become a standard for meeting and communication, especially through the last year. The real unique challenge is how to bridge the gap between how we utilize video conferencing while working remotely to how we use it at the desk or conference space in the office. Fortunately, there are a variety of solutions that meet the needs of that task, no matter what video conferencing platform(s) your organization has standardized on.



These are the main components of what we consider Audio Visual but there is certainly more. If your organization has questions or you’re looking to explore any solution in greater detail, please fill out the contact form below.



Let’s Get In Touch

Fill in the form and we will get back to you in 24 hours !


Audio Visual Virginia Beach | VIcom is well experienced in teleconferencing solutions. Moreover, VIcom assists many organizations in simplifying and enhancing their ability to teleconferencing efficiently.

We are also Virginias’ premier technology solutions integrator for Teleconferencing, Zoom, Audio Visual, Unified Communications, Security Applications, Cloud & IT, Church AV Systems, and Educations AV Solutions. Moreover, we are proud to serve clients throughout the mid-Atlantic region of Virginia. For example, Virginia Beach, Chesapeake, Norfolk, Portsmouth, and Suffolk, VA. Also providing service to customers in Newport News, Hampton, Poquoson, Yorktown, Williamsburg, Tabb, Grafton, and Seaford VA.

Furthermore, we have an office in Richmond, VA, better serving clients in the Northern Virginia region, including Richmond, Powhatan, Colonial Heights, Chester, Petersburg, Chesterfield County Midlothian VA.

For more information, call: (757) 490-7777. Please be sure to follow VIcom on Linked In.

Also, see the following articles.
Audio Video
AV Solutions for Businesses
Audio Visual in Virginia Beach
Case Study: Sentara Healthcare Hylton Education Center

Keywords: Zoom, Zoom Phone, Office Phone